Sign Spotting
“I saw the sign!” In the words of Ace of Base, whether lit from within, glitzy with gold, or hoisted up high, most Richmond signs have to be seen to be heard. Businesses, governments, and citizens use signs to advertise, direct, and define. Sign Spotting will use the Valentine’s sign collection to explore how some signs contributed to the city’s hospitality, health, transportation, and manufacturing industries. The museum’s collection of signs will be featured, many of which are recent acquisitions, including neon signage, trade signs, public facility signage from the Jim Crow era, street signs and local advocacy signs.