In honor of the opening of the Valentine’s newest exhibition, Sign Spotting, join us for a free admission day at the museum.

When was the last time you slowed down and looked at all the signs around you? Do you think about who put them up? And why? Whether lit from within, glitzy with gold or hoisted up high, signs communicate. Signs are also location-specific, providing information within a defined space.

Sign Spotting takes visitors on a fascinating journey through Richmond’s history of signage. From vintage neon signs to public facility signs from the Jim Crow era to local advocacy signs, this exhibition explores how iconic Richmond signage has been used to inform, advertise, and persuade.