Hygiene and Richmond’s Public Baths
Historically speaking, good hygiene is a relatively new concept for Richmonders.
At a time when washing our hands is our best bet at defeating a pandemic, let’s remember that for most of this city’s history, for many of its citizens, such a simple act was not easy. Until 1950, a large number of homes in the Richmond area did not have the luxury of indoor plumbing. Of course, lack of access to clean water for both drinking and washing has been the source of many outbreaks here: from cholera to polio.

Branch Public Baths exterior, 709 W. Main Street, Early-20th century Cook Collection, The Valentine
But in 1909, a local banker and philanthropist named John P. Branch drastically improved public health when he opened the city’s first public bath. He built the facility, then deeded it to the city, with the stipulation that the city reserve $3,000 a year to operate it. The city knew a good deal when it saw one and accepted. A brick building that still stands at 1801 East Broad Street, Branch Public Bath #1 used coal-fired boilers to provide hot water for showers and tubs on the second floor.
These grew so popular that, four years later, Branch built the more beautiful Branch Bath #2 at 709 West Main Street. At each, any white Richmonder (like so many other amenities in the city, the public baths were segregated) could pay 10 cents to receive a bar of soap and a sterilized towel.

Branch Public Baths interior, 709 W. Main Street, Early-20th century Cook Collection, The Valentine
Admission for children was 3 cents. Men were allowed 20 minutes in the showers, women 30 minutes, though these rules were obviously, largely unenforceable. At the peak of their popularity in the 1920s, public baths served over 80,000 Richmonders a year. Winter was the most popular bath season. During the spring and summer months, many still preferred to bathe in creeks and lakes.
The Branch baths remained in operation until 1950, when patronage plummeted following the rise of indoor plumbing.
As public health officials continue to remind us to wash our hands, this history is a fascinating exploration of how basic hygiene was once a thriving business in Richmond.