The Valentine Moment Campaign

The Valentine Moment Campaign is a multi-year, $16 million effort to strengthen our understanding and presentation of Richmond’s significant history. The campaign includes a strategic plan to renovate our storage facilities, create a new public reading room, and review the 1.6 million objects in our collection to make sure each object tells an important Richmond story. The project also includes the reimagining of the Valentine Sculpture Studio and an endowment component to sustainably support the museum’s ability to serve the community for future generations.

Construction is underway with a targeted completion in Fall 2023.

To learn more about the campaign and how you can support the Valentine in this important moment, contact Haley McLaren, Director of Advancement, at 804-649-0711 ext. 325 or

Project Timeline

Collections assessment and volumetric analysis and Collections Storage Plan1/1/201812/31/2019
Collections inventory and refinement1/1/202012/31/2023
Valentine Packing Plan Developed2/1/20219/1/2021
Preparation for packing and relocation of all collections1/1/20222/1/2022
Contracted collections packing and relocation in preparation for construction 2/1/20228/31/2022
Construction and rennovation of 2nd and 3rd floors of Collections Storage Areas 10/10/20225/31/2023
Installation of new Collections Storage Cabinetry and Fixtures5/1/20236/30/2023
Repopulate collection7/1/20233/31/2024
The Valentine – 125th Anniversary Celebration3/9/2024