Lucky Strike Advertisement, 1945

Collections in the Classroom

Grade Level

Elementary, High, Middle

Time Period

1900-1950: Early 20th Century



Resource Type

Post-visit material, Pre-visit material, Primary Source

Collections in the Classroom: Lucky Strike Advertisement

Download Collections in the Classroom: Lucky Strike Advertisement (pdf)


  • How did tobacco influence Richmond’s development?
  • How do advertisements persuade people?
  • Why do you think this work is often referred to as the “Tobacco Genie”? How would that influence people to buy Lucky Strike?


In the 1940s, the Lucky Strike cigarette factory on Richmond’s Tobacco Row had the capacity to make 100 million cigarettes per day. In 1945, the American Tobacco Company commissioned this painting for a Lucky Strike advertising campaign. Officially untitled, the work has been called the “Tobacco Genie,” highlighting the idea of small tobacco farmers as the force behind Lucky Strike’s internationally known cigarettes.